Overview
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Genesis Academy is a leading coaching institute preparing students across India for competitive exams like JEE, NEET, and CET. Despite consistently delivering academic results, their brand lacked the presence and polish to match. Genesis partnered with Tangle to reposition themselves as a credible, future-ready institute that speaks to both students and parents.

The Challenge

Genesis had strong academic foundations but struggled with perception. The old logo and identity felt outdated, inconsistent, and uninspiring. In a market filled with local coaching centers, the brand failed to stand out or build enough trust — especially among parents making high-stakes education decisions.

Our Approach

We reimagined the Genesis brand from the ground up — focusing on clarity, ambition, and trust. Our strategy balanced academic seriousness with motivational energy, resulting in a cohesive identity system that elevated their communication across every touchpoint. From brochures to classroom posters, everything was designed to build confidence, clarity, and aspiration.

Outcome & Impact

The results were immediate and measurable — walk-ins at Genesis increased by 42% post-launch. Parents reported greater trust in the brand, and students felt more connected to the institute’s renewed vision. The rebrand not only refreshed the perception of Genesis but also energized the internal team to deliver with renewed confidence.