TradeLyncs is a modern B2B platform that simplifies supply chain finance — offering secure business loans, flexible financial services, and affordable logistics to traders across Europe, the U.S., China, and Asia. Their goal was clear: build a brand and product that looks global, feels trustworthy, and makes financial services intuitive to access.

The Challenge
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Their existing brand identity lacked distinctiveness and credibility. The logo was generic, the website felt outdated, and the product experience was complex — making it difficult for traders and financial institutions to engage confidently. The outdated UI and poor user flows led to friction, low engagement, and a loss of trust.

Our Approach
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We led a full revamp — starting with the brand identity, then redesigning the website and their entire SaaS platform. Through collaborative discovery sessions with the TradeLyncs team, we uncovered key customer behaviors and aligned the design to serve both business and user needs. Our approach focused on simplicity, trust, and a visual identity that could hold its own in a competitive global market.

Outcome & Impact
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The results spoke for themselves. Post-launch, TradeLyncs saw a significant increase in retention and time-on-platform. User drop-off rates decreased, and support tickets dropped as the new UX made the platform self-service friendly. Internally, the team felt more aligned and energized around the refreshed identity. The client’s response? They immediately signed us on for their next venture.